Run Discussion Groups, Newsletters and Email Marketing on One Central Platform

To read the complete newsletter in a browser, visit:
https://maestro.lsoft.com/list/230426R_0/7umueifd28za.vib?&a3=111&a4=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a2=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a9=HTML&a6=L-Soft&a8=United+States&a7=North+America&a0=949&a11=.com&a1=3mm2t7vp&a10=community.emailogy.com&a12=&a5=Subscriber&a13=4523644&a14=9cfdb37502cf864ee52ed45d208dadff5c82c84ddc75e27c4882c382a817f3b5&ssq=4523644

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LISTSERV at Work - Issue 2, 2023

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Have You Upgraded to LISTSERV Maestro 11.0 Yet?

By L-Soft Staff

LISTSERV Maestro 11.0 introduces a new capability to manage both discussion groups and email outreach campaigns on one central platform. You can take advantage of your existing LISTSERV lists and augment them with the extensive database, targeting and analytics functionality of LISTSERV Maestro. You can also offer features such as email automation, landing pages and much more for people in your organization.

UPGRADE OR EVALUATE:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d0x0949

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Handy Tools to Cultivate Your Organization's Communications

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft

Ahhh, spring! Time to spiffy up your email tech and strengthen the use of best practices in your organization. Now you have the opportunity to run your organization's email groups, newsletters and marketing outreach on one convenient platform, LISTSERV Maestro. Take a look at new features and functionality to grow your communications as well as fresh tips and evergreen best practices.

HOP TO IT:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d1x0949

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LISTSERV Tech Tip

Q: How can I reject messages awaiting moderation directly from my email inbox?

By Jacob Haller
Senior Support Engineer, L-Soft

With a moderated email list, incoming messages are typically forwarded to the moderators with a link to approve them. If the message shouldn't be approved, then a moderator can simply delete the confirmation request. The message will then expire a week later and won't be distributed. However, if you prefer, you can add a link to the confirmation messages, allowing you to also reject messages directly from your inbox. This tech tip shows how to do this.

LEARN MORE:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d2x0949

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LISTSERV Maestro Tech Tip

Q: How can I comply with data protection regulations and use email marketing best practices?

By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft

The newly released LISTSERV Maestro 11.0 comes with several improvements related to email marketing best practices. The new option to automatically generate the plain text alternative will save you time and effort. The mandatory and customizable unsubscribe URL makes it much easier to configure a clean unsubscribe behavior that is consistent across your mailings and follows your own organizational preferences.

LEARN MORE:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d3x0949

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Three Key Email Tips to Amp Up Accessibility and Prevent Pitfalls

By Teresia Sjödin
Global Communication Designer, L-Soft

It happens to all of us at some point ... getting an email message that's just messy. As an email communicator or marketer, you want your subscribers to appreciate high-value content and to have a sense of trust in you as a sender. So make sure your messages are effective, accessible and compliant. Let's take a look at some simple yet crucial best practices for your communications, including the plain text alternative, alt text and unsubscribe links.

SEE BEST PRACTICES:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d4x0949

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Quick Poll: How Do You Use Email Opt-In?

When someone wants to sign up for your organization's newsletter or communications, do you require them to reconfirm their subscription using confirmed/double opt-in?

 A. Yes, always double opt-in
 B. No, only single opt-in
 C. A mix of both methods
 D. Other methods

VOTE IN BROWSER:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d5x0949

Questions or Comments?
Contact us at [log in to unmask]

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Have You Joined the Free Learn LISTSERV Email Course Yet?

By L-Soft Staff

Spruce up your email communication skills for spring. Check out this free, online, self-paced course to create and manage email discussion groups, newsletters and marketing communications with LISTSERV, the longest-running email tech platform.

"I use ListServ but really want to USE LISTSERV. I don't know how powerful this program is and would like to learn more!"

START NOW:
https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-308e9_0x23c4d6x0949

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Let's Stay Connected

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814
USA

1-800-399-5449

L-Soft Sweden AB
Fatburs Brunnsgata 5
118 28 Stockholm
Sweden

+46 (0)8-50709900

L-Soft's Opt-In Center: https://www.lsoft.com/contact/optin.asp
LISTSERV on Facebook: https://www.facebook.com/listserv
L-Soft on Twitter: https://twitter.com/LSoftLISTSERV
L-Soft's YouTube Channel: https://www.youtube.com/user/LSoftLISTSERV
L-Soft on LinkedIn: https://www.linkedin.com/company/l-soft
L-Soft on Instagram: https://www.instagram.com/lsoftlistserv

Thank you for subscribing to L-Soft's newsletter. You can find previous issues in the LISTSERV at Work archives:
https://www.lsoft.com/news/archives.asp

Got an email story or feedback to share?
Get in Touch: [log in to unmask]

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