Dear Subscriber! Create easy responsive newsletters and learn about upcoming changes to anti-spam legislation.
To read the complete newsletter in a browser, visit:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e3ex0437&
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LISTSERV at Work - Issue 3, 2017
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Step-by-Step Tutorial: Responsive HTML Newsletters Made Easy - Part 2
By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
In Part 1 of this series, we took a structured approach and used easy, reusable code blocks to create a responsive HTML newsletter with a mix of one-, two- and three-column content areas. In this issue, we'll tackle another layout variant - a two-column design with a small sidebar and a larger area for the main content.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e3fx0437&
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Key Changes to Canada's Anti-Spam Legislation (CASL) Coming July 1, 2017
By L-Soft Staff
When CASL went into effect in 2014, it contained a three-year transition period that permitted organizations to rely on implied consent for sending commercial email if a business relationship already existed between the sender and the recipient. This was meant to give organizations time to review their email practices and to transition from implied to express consent. This transition period will come to an end on July 1, 2017, after which express consent will be required.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e41x0437&
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Ready for GDPR? Test Your Knowledge, Get the Facts
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
The European Union's General Data Protection Regulation (GDPR) will go into effect on May 25, 2018. But now's the time for people who manage email lists and subscriber databases to prepare. The GDPR requires sweeping changes to both the way personal data is collected, maintained and deleted as well as how consent to receive communications is handled. Take our five-question quiz to test your knowledge and learn more from the official resources included.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e40x0437&
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LISTSERV Tech Tip
Q: Why did spam get through to my list without editor confirmation?
By Ben Parker
Chief Corporate Consultant, L-Soft
In rare cases, list owners will complain that spam messages were delivered to their lists, and the editors and moderators of the lists will insist that no one confirmed these messages. So what could be going on? Have spammers found a way around the LISTSERV confirmation and approval process?
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e42x0437&
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LISTSERV Maestro Tech Tip
Q: How do I set up an auto-responder email marketing campaign?
By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft
The simplest form of auto-responder is a welcome message that is automatically sent to new subscribers. If you stopped at that one message, you would be missing a huge chance. This tip is about setting up a carefully planned and tailor-made sequence of follow-up messages that is sent automatically.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_2-200cx2e43x0437&
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Contact L-Soft
L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814
USA
L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Sweden
Phone: 1-800-399-5449 / +46 (0)8-50709900
Email: [log in to unmask]
Web: http://www.lsoft.com
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