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Trojan Horse Marketing
Murph Sewall <[log in to unmask]>
Wed, 24 Aug 1994 10:58:02 -0400
text/plain (19 lines) 
Here's a new concept to begin watching for (I must admit, it IS cleverer
than Canter&Siegel).
 
Pitchman joins list under two user ids, the second (later) one is a "stooge
account" (AOL, Compuserve, whereever) and posts a question in the form of:
 
Does anyone have an email address for Widgets&Thingamabobs?
 
Then Pitchman answers:
 
The email address is [log in to unmask] and they also have a web and gopher
server at www-gopher.Widgets.Com.  Check out the files: wonder-new-product.
If you can't do ftp/gopher/Mosaic, I'll be happy to email a copy to you...
 
[Advertising by the back door--at least to selected lists/newgroups]
 
/s Murphy A. Sewall <[log in to unmask]> (203) 486-2489 voice
   Professor of Marketing                          (203) 486-5246 fax

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