Tue, 6 Feb 1996 08:59:55 EST
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FYI. This is excerpted from a document regarding our trademarks.
5. ALWAYS USE OUR MARKS IN PROPER CONTEXT AND FORM
Trademarks identify a company's products or services. Grammatically, they
are proper adjectives , used to qualify a generic name such as software ,
product or mail transfer agent . Our Marks should never be used as a
noun, or in plural form. Here are a few examples:
RIGHT: A LISTSERV mailing list
A LISTSERV server
We have several LISTSERV servers in our department
WRONG: A LISTSERV
A LISTSERVer
We have several LISTSERVs in our department
In headlines, the use of unqualified product Marks is tolerated, to save
space, provided that the implied meaning is product , and that there is no
possible doubt about this. For instance, you may print XYZ Assist for
LISTSERV , meaning XYZ Assist for use with the LISTSERV product . You may
not print Manage your LISTSERVs with XYZ! , however, because the implied
meaning is either server or list .
Our Marks should not be abbreviated or extended. You must always state our
Marks exactly as they are written on your trademark license certificate. In
practice, this is only a problem with LISTSERV. Always write it exactly as
LISTSERV - not LSV or LISTSERVE or LISTSERVER.
Our Marks may never be incorporated in company names, whether a corporate
name, partnership or d/b/a. Thus, you may not call your company LISTSERV
Consulting .
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