On 7 Mar 2006 at 10:22, Michael Loftis wrote:

> We've no interest in doing *anything* related to email marketing, that's 
> most of the point.

BTW, even though LISTSERV Maestro is being marketed as an email 
marketing tool, IMO its appeal is much broader. It's good for anyone 
who sends out newsletters, announcements, and any other type of one-
way email communication. For example, for universities: announcements 
to students or faculty and alumni newsletters; for newspapers and 
radio stations: daily news headlines; and so on: these are not really 
email marketing, but they can all be made more effective through 
Maestro.  

It's also good for LISTSERV sites of any type that want to use more 
data than just the email address and name, or want more flexibility 
for topics.

Every time I see a statement like that, relegating Maestro to an 
email marketing niche, it makes me cringe. 
Maybe because I'm not a marketer and as a die-hard geek, "marketing" 
is almost a dirty word :-) (And being a proper lady, I don't approve 
of dirty words ;-) )

-- 
Francoise Becker <[log in to unmask]>

Knowledge is just a click away: http://www.lsoft.com/optin.html