If you're in the email marketing business, you may have heard of CASL (Canada's Anti-Spam Legislation), which will go into effect July 1, 2014. This new anti-spam law applies not only to Canadian organizations and companies but to anyone sending commercial email to Canadian subscribers. Failure to comply with CASL comes with stiff penalties. As opposed to the American CAN-SPAM Act, which allows email marketing messages to be sent to anyone, without permission, until the recipient explicitly requests that they stop, CASL allows commercial email messages to be sent only to those who have given prior consent and explicitly opted in to receive the messages. Here are three simple tips to help you comply with CASL and other similar anti-spam laws:
For more details and to see how CASL compares with existing legislation in the United States and Europe, visit: |
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