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A HAVEN FOR HOMELESS LISTS
December 1, 1995
FOR IMMEDIATE RELEASE
(Washington, DC)... It's difficult to determine just what percentage of
the Internet's mushrooming population is represented on the thousands of
Internet mailing lists; but mailing lists have become an integral part of
many Internauts' online experience.
It's ironic, then, that the enormous popularity of these lists has led
some providers of mailing list services to abandon their list-hosting
programs, leaving hundreds of lists - and their related cyber-communities
- without a home.
Some providers did not assess their costs accurately, charging a flat fee
(and in some cases, not charging at all) for lists of unlimited volume.
Other providers, perhaps because of inexperience with the dynamics of
list management, used inefficient tools that did not scale up gracefully
as demand increased, needlessly overtaxing their systems.
As a result, many providers concluded that the service of hosting mailing
lists isn't economically feasible, suspending or altogether eliminating a
service that allowed Internauts to establish virtual communities based on
common interests. As this policy becomes more widespread, hapless list
owners scramble to find a new home for their lists, only to find
themselves out on the street again within months.
In an effort to provide an affordable and stable haven for these
non-commercial lists, L-Soft international Inc., purveyor of the
LISTSERV(TM) mailing list software and operator of the largest mailing
list site in the world, is adding a new level to its EASE(SM) list
hosting service. Starting as low as $8.00 per month, the "EASE Home"
service has been created to meet the needs of individuals who want to
operate low-budget non-commercial lists: a fast, dependable, no-frills,
low-cost mailing list service using the authentic LISTSERV(TM) software.
With over 1,600,000 messages delivered every weekday, L-Soft has the
lowest unit costs in the market - and the know-how to operate a large,
scalable mailing list service. In contrast, most other mailing list
providers deliver fewer than 50,000 messages per day.
"Many providers now realize that there are inevitable costs involved in
hosting lists, but with the right software and the right equipment a
service like this has enormous potential," says L-Soft's Susan Lowell.
"Most of these homeless lists belong to hobbyists who just want to bring
their communities together. We've reduced as much of our overhead as we
reasonably could in order to provide an affordable option for continuing
the lists. And, since we know exactly what it costs to run a large
mailing list service, people don't have to worry about sudden price
changes."
"This market is much too large to be mined by any single company. We're
hoping that in the future more Internet service providers will give their
customers the option of having their own LISTSERV lists," Lowell adds.
"In fact, we're now implementing special licensing options to make it
easy for ISPs to do that."
For more information about this new service, check http://www.lsoft.com
or write to [log in to unmask]
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EASE is a service mark of L-Soft international.
L-SOFT and LISTSERV are trademarks of L-Soft international.
All other trademarks, both marked and not marked, are the property of
their respective owners.
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