On 11 Jan 2007 at 14:05, Tom Kozma wrote:

> But I'm wondering if there might be a way to make the list mail less
> spammy, so it doesn't get as high a score in the first place. 

A bunch of things you can do, in no particular order:

1. Whitelist your own IPs in your mail client

2. Go to the LISTSERV Deliverability Assessment dashboard and follow
   the suggestions there. See LISTSERV at Work Tech Tips:

   http://www.lsoft.com/news/issue4-2006-us.asp 
   "How can I assess my LISTSERV list deliverability infrastructure?" 

   and http://www.lsoft.com/news/issue3-2006-us.asp 
   "How can I use SPF and DomainKeys to increase LISTSERV's
   deliverability?" and (if using Maestro) "Can LISTSERV Maestro use
   DomainKeys to authenticate outgoing email messages?"

3. Keep spam off your discussion lists (even if the large lists
   are announcement lists, their deliverability may be affected
   by spam to discussion lists). See L@W TT:

   http://www.lsoft.com/news/issue2-2006-us.asp
   "How Can I Avoid Spam on My Discussion Lists?"

4. Make use of the LISTSERV SPAM_EXIT feature. See L@W TT:

   http://www.lsoft.com/news/issue2-2005-us.asp
   "How can I get LISTSERV to check messages for spam?"

5. Use LISTSERV Maestro to send the emails to your large lists, and
   use the "Check for spam" test feature. See L@W TT:

   http://www.lsoft.com/news/issue2-2005-us.asp
   "How can I make sure my email messages get delivered?"

6. Use HDMail to deliver the list email. HDMail uses domain-specific 
   throttling and other techniques so as to deliver the mail in the 
   way that the recipient domains want to receive it. For mail to
   your own domain, you can tell it exactly the parameters that your
   other mail servers use to determine what counts as spam so that
   the list mail never exceeds your own tolerance limits.

7. Add one-click unsubscribe link to the footer of all your postings
   so that people who want to unsubscribe can do so easily, and not
   end up flagging you as a spammer. See L@W TTs:

   http://www.lsoft.com/news/issue4-2005-us.asp
   "How can I add a one-click unsubscribe link to the footer of my
   LISTSERV list postings?" and (if using Maestro) "How can I put an
   unsubscribe link into my LISTSERV Maestro mailings?"


-- 
Francoise Becker

There is only one LISTSERV(R) -- the product that launched the 
email list communication industry in 1986. To discover the 
story behind LISTSERV, visit:
http://www.lsoft.com/corporate/20anniversary.asp