We are seeing an expansion of new listowners running announcement-only or
moderated lists ... who want to post messages that are pleasing to the eye..
and who want them archived... 

of course, not all pleasingly-formatted messages are making it the archive
given the use of multiple applications or mail clients to generate these
messages.

attempts to cut and paste formatted material into an email client and
distribute it via LISTSERV can also result in gibberish.. garbage in,
garbage out of course.

Has anyone formulated simple instructions for this class of users on how to
create (and subsequently distribute and archive via LISTSERV) attractively
formatted documents with images using applications commonly found on their
desktop? 

desktop application-dependent instructions for the unsophisticated, thank you

Ron Wood
University of Rochester