The People Principle of Email Marketing!

As the old adage goes, “It all comes down to people.” Email marketing is no exception because relationships bring results.

As email marketers and communicators, our first responsibility is to respect, protect and engage our subscribers.

 Here are 10 simple yet important best practices to foster long-term relationships of trust, which, in turn, will boost your outcomes:

 http://www.lsoft.com/resources/emailmarketingcode.asp

 And here's a piece on how marketing psychology factors into getting subscribers' attention:

http://www.business2community.com/email-marketing/5-email-hooks-based-marketing-psychology-01055923

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