On Feb 9 "Project McLuhan" sent out their first posting to the new
McLuhan-list on the Net. ([log in to unmask], listname is
"mcluhan-list"). Project McLuhan is a joint venture between two non-profit
groups based in Toronto Canada, the Marshall McLuhan Center For Global
Communications and the McLuhan Center For Media Sciences. It has been in
the works for some time. The Project's mission is to "revitalize and update
the work of the late media guru, using McLuhan process analysis to
investigate trends, patterns, and projections within our socio-cultural
matrix". Special emphasis is on all forms of marketing, advertising, and
communication theory. The Project's intent is to release to the public work
they have been doing since the 80s -- all material that is not presently
considered "confidential" to the originating client will be released. This
includes some fascinating stuff -- such as the relationship between serial
murders and unregulated technology, and the future of the Internet
itself.Lots of stuff on what makes advertising work, or not work. A
"Marshall Arts" McLuhan trivia contest, open to anyone on the Net, is to be
announced this month.
 
Comm Officer
Project McLuhan