Sun, 13 Apr 1997 16:42:01 +0200
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On Sat, 12 Apr 1997 22:29:41 -0600 Dan Lester <[log in to unmask]> said:
>Words-L has had ftf meetings and tshirts since 91. We just do it
>ourselves. Never thought to even ask Eric for help on it. Candidly, I
>can't see as how it would be worthwhile to him, since the people on
>blues-l aren't the ones who buy the software.
True, but that's not the way it works :-) The general idea is to give
shirts to people who will actually wear them. Sure, you can give a shirt
to a manager at a convention and it will make a one-time impression and
end up in a closet, because it kind of clashes with the suit and tie. Or
maybe it will come to good use when the car needs a wash. That's the
traditional T-shirt giveaway algorithm that is deployed at just about
every convention I've been at, and the bottom line is that you never see
anyone actually wearing these shirts (other than a couple dozen nerds
that got paid to wear it during the expo). You might as well have given
people a brochure. If on the other hand you give the shirts to people who
actually wear them, their managers, neighbours and so on will be exposed
to the brand/logo/whatever. Bonus points if the wearer is a
software-buying manager, but this is not necessary. I do agree however
that a record company would draw more benefit from BLUES-L shirts than
L-Soft.
Eric
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